Table 2.5:

No. of bananas had :

1

2

3

4

5

6

7

8

9

10

11

12

Marginal utility (Rs) :

8

7

6

5

4

3

2

1

0

-1

-2

-3

Price (Rs) :

2

2

2

2

2

2

2

2

2

2

2

2

The equilibrium level of consumption is seven bananas. For the seventh banana, the marginal utility is Rs 2 which is equal to its price, Rs 2 (Figure 2.28; x = 7). For subsequent units of bananas, the marginal utility is less than the price to be paid for each.

The illustration explains Marshall’s cardinal utility approach which is based on subjectivity and numerical measurability of utility. A consumer attempts maximisation of the excess of utility derived over the sacrifice of purchasing power made.

Where, U = utility derived, x = quantity of X purchased at price Px

With the help of differential calculus, it can be shown that O would be maximised when marginal utility (MU) is equal to the price of the product and the slope of the MU curve is negative. For multiproduct markets, the condition can be generalised as

Let us now turn to the consumer’s equilibrium through the Hicks-Allen indifference curve approach of ordinal utility.

#### Consumer’s Equilibrium in a Two-Commodity World:

Suppose the consumer is in a two-commodity world. He consumes quantities x and y of goods X and Y respectively. Prices of the two goods are given as Px and Py. Total utility derived by the consumer from these quantities is U. Thus,

U = f (x, y)

Here, U is a function of x and y. It shows that utility, U, depends on the quantities of the two goods consumed. To derive a fixed level of utility, U a consumer may have more of X with less of Y or more of Y with less of X. Level of utility derived from each being the same, our consumer will be indifferent between the two combinations.

In other words, it would not matter whether he has more of X with less of Y or more of Y with less of X so long as he has the same level of utility from each of the two combinations. To demonstrate, let the two commodities be oranges (X) and apples (Y) (Refer Figure 2.29).

Then, so long as the utility derived by the consumer from 10 oranges with 50 apples is the same as that derived from 50 oranges with 10 apples, or from 20 oranges with 30 apples, the consumer in question will be indifferent in between these combinations. For him, one bundle is as good as another.

Plotting the combinations (10, 50), (20, 30) and (50, 10) of the two fruits with oranges on the x-axis and apples on y-axis and joining the points by means of a smooth curve, we get a curve called the ‘indifference curve’.

The nomenclature is deliberate. One can use ‘fixed utility curve’ as an alternative but use of indifference curve’ is to emphasize consumer’s indifference in between the bundles as each of them offers him the same utility. Here, the ‘curve is convex to the origin’ (Fig.2.29). Consumer’s preferences that lead to an indifference curve such as this are called ‘convex preferences.

An indifference curve can thus be defined as the locus of various combinations of quantities of two goods each of which offers the same level of satisfaction (utility, U) to the consumer to the extent that the consumer turns indifferent in between any two of them. Utility derived by the consumer being fixed, the utility function of equation 2.13 transforms to

U =f(x, y)

Where, U is fixed level of utility derived from bundles (x, y).

As we go down the curve from left to right (Figure 2.29), we observe that the slope (?y/?x) of the curve increases while the numerical value of the slope (| ?y/?x |) decreases. The latter, known as the Marginal Rate of Substitution of X for Y, written as MRS x, y, is defined as the rate at which units of Y are sacrificed each time an additional unit of X is had by the consumer. Thus,

MRS x, y = Quantity of Y foregone (?y) / Quantity of X gained (?x)

= Change in quantity of Y / Change in quantity of X

Expression in (2.15) represents the numerical value of the slope of the curve. Note that ?y/?x is the slope, which is negative. Its numerical value can be represented as modulus of ?y/?x or as (-?y/?x).

For small changes in y and x, the rate can also be represented as (-dy/dx) or as modulus of (dy/dx). Table 2.6 demonstrates the mechanism of determining the slope as well as the MRSx, y.

As quantity of X increases, that of Y decreases. Thus changes in y are negative while those in x, positive. The ratio ?y/?x is negative. It increases from (-2.00) to (-0.40) from left to right along the Indifference Curve (IC).

The numerical value (modulus) of the slope, defined as MRSx,y decreases from 2.00 to 0.40 as we go down the curve. The fact is known as the law of diminishing marginal rate of substitution of X for Y.

Consumer preferences such as these that lead to an indifference curve convex to the origin, or to the diminishing marginal rate of commodity substitution, are known as the convex preferences, as stated earlier. Consumer preferences that lead to negative slope of the indifference curve are called monotonic preferences.

To provide an illustrative definition, if (x1 y1) is a bundle (combination) of two goods and if (x2, y2) is a bundle of two goods with at least as much of both the goods and more of one, then consumer’s preference to (x2, y2) over (x1 , y1), written as (x2, y2) > (x1; y1), is known as the monotonic preference.

How could such preferences lead to a negative slope? To understand, see Figure 2.30. Such preferences imply ‘more is better’ which is abbreviated as MIB. As the saying goes, excess of everything is bad. The assumption of MIB holds only to a certain point in consumption. If goods are consumed beyond this point, called the point of satiation, ‘more is no longer better’.

Preference to bundle (3, 3) over bundles (0, 0), (0, 1), (0, 2), (0, 3), (1, 0), (1, 1), (1, 2), (1, 3), (2, 0), (2, 1), (2, 2), (2, 3), (3, 0), (3, 1) and (3, 2) is a monotonic preference (the bundles are ranked as in Table 2.7). It implies at least as much of both the goods as each of the rejected bundles offer and more of at least one of the two goods.

The indifference curve that serves as the lowest boundary of the preferred zone of the consumer can be checked to have bundles (1, 2) and (2, 1) while a higher boundary would comprise bundles (1, 3), (2, 2), (3, 1) and a still higher one would comprise bundles (2, 3) and (3, 2). Of the three, the last one yields the highest IC, raising the preferred zone up while the first one yields the lowest IC, lowering the preferred zone down.

In all the three cases, ICs would have the negative slope. The reader can make a note of the fact that bundles with zero quantity of any one of the two goods cannot fall on an IC due to the implicit assumption that the consumer has to consume both the goods, implying non-zero quantities of both. Of the three, a consumer with monotonic preferences would prefer the IC having bundles (2, 3) and (3, 2).

Next in order of his preference would be the IC having bundles (1, 3), (2, 2), (3, 1), and the last one in order of preference would be the IC having bundles (1, 2) and (2, 1). Each of the bundles (3, 3) and (1, 1) is an isolated bundle.

The former would fall on the highest IC and the latter, on the lowest one, provided such ICs exist. Existence or non-existence of an IC for an isolated bundle would depend on whether the nature of the consumer’s preferences is known or not.

Given that consumer’s preferences are linear, each of the two isolated bundles would fall on a linear IC and given that consumer’s preferences are convex, each of the isolated bundles would fall on a convex IC. Assuming that the consumer’s preferences are linear in this illustration, we can draw ICs at least for the bundles ranked 1 to 5 in Table 2.7.

Table 2.7: Given convex preferences, bundles in bold figures would not fall on an IC as the consumer is implicitly assumed to consume bundles with non-zero quantities of both the goods. The rest, with ranks 1, 2, 3, 4 and 5 would yield five convex ICs [panel (a)] with one above the other. When consumer’s preferences are given as linear bundles ranked from 1 to 6 can all be portrayed through linear ICs as shown in panel (b) of Figure 2.31 ICs, one above the other comprise indifference map.

Fig. 2.31: Given consumer’s preferences as convex [panel (a)], bundles with non-zero quantities of the two goods in the first five ranks are portrayed through convex ICs. The lowest and the highest ICs, though having isolated bundles, assume convex shapes and so do the other three ICs. Lowest boundary of the preferred zone is Ul and highest one is U5. In order of preference, U5 > U4 > U3> U2 > U1. Given consumer’s preferences as linear [panel (b)], all the bundles including those with zero quantities of one or the other or of both the goods can be portrayed through linear ICs. They are six in number and each one of them extends to the two axes. The lowest one having zero quantities of both is not portrayed because it offers no utility to the consumer. In order of preference, U6> U5> U4> U3> U2> U1 the lowest and the highest boundaries of the preferred zones are U1 and U6. Each one has a negative slope, confirming the fact that the preferences represented by it are monotonic preferences. When consumer’s preferences are linear, the locus of f(x, y) = U is a straight line with a downward slope and may be given by ax + by = c, where, a, b and c are all constants. ICs are linear when the two goods in question are perfect substitutes of each other. As discussed later in this section, prefect substitutes are rare in real world. What we often come across are close substitutes like pepsi and coke, tea and coffee, etc. Note that MRSX,Y = constant for each IC.

Besides monotonic and convex preferences, consumers are known to have linear preferences as seen in above illustration, quasi-linear preferences, discrete preferences, Cobb Douglas preferences, and homothetic preferences. You will study about them in higher classes.

Similarly commodities can be classified as normal goods, neutral goods and bad goods (economic bads). Utility contributed by a unit of normal good is positive, that by a unit of neutral good is zero, and by a unit of economic bad is negative. Cigarettes and alcohol are both economic bads as both are injurious to human health. For a student of economics, a book on biology is a neutral good while that on economics is a normal good.

Changes in the shapes of the ICs caused by variations in consumer preferences, and the nature of one or both of the two goods consumed are quite interesting. You will study them in higher classes.

Indifference curves possess a few interesting features. Here, we cannot resist the temptation of outlining them.